Social Media Marketing
Why I started the Social Academy for you. Embarking on a business venture can often feel like navigating uncharted waters, especially when transitioning from bustling corporate environments to the solitude of entrepreneurship. This was my reality when I started my journey. It’s lonely out there in the business world with all the hats we wear. […]
For many business owners, Black Friday seems like the ultimate sales opportunity. But is it worth the hassle, logistics, stress, and ethical dilemmas? Let’s take a closer look. The Financial Upside Yes, you can make money, but it requires smart planning. Discounts don’t automatically translate to profit. Think strategically—bundles, not blowouts. It’s not just about […]
As a solo business owner running Crane Creative, I completely understand the struggle of managing social media while juggling a busy business and personal life. It’s a challenge we all face, but we can achieve a sustainable approach that maintains our sanity with the right strategies. In this blog post, I’ll share my personal tips […]
Prevention is Cheaper than Cure. Are you a business owner who wants to take your Facebook advertising to the next level? Or a business owner using social media. Then it’s time to set up your Meta Business Manager and Facebook pixel and verify your domain! I know, I know, it sounds like a lot of […]
How toxic is the hustle? The phrase “hustle culture” has become a hot topic in business circles. It refers to the idea that you must be willing to constantly work hard and put in long hours in order to succeed. But what if I told you that you don’t have to hustle your way to […]
Sorry to break it to you, but not everyone is your ideal customer! If you’re a small business owner, trying and appealing to everyone can be tempting. After all, the more people that buy your product or service, the better, right? Wrong! The key to successful marketing is knowing who isn’t your target audience as […]
What Your Time is Worth: The Number 1 ROI of Outsourcing As a small business owner, you wear many hats. You are the CEO, accountant, customer service rep, and janitor all in one. While it certainly feels rewarding to do everything yourself, the reality is that outsourcing tasks to professionals can vastly improve your return […]
Don’t you hate it when you are scrolling through social media and the images are not sized to fit? This has a negative impact on these brands, however, is simple to fix. Let’s think about creating your social media collateral like baking a cake. When you bake a cake you need to be meticulous when […]
Why ‘Community over Competition’ Helps Your Business Fly Networking is crucial to small business success. For Support, Referrals, New Customers and Suppliers, Collaborations, Guest Speaking Gigs and the myriad of other Opportunities it can create. But if the word ‘networking’ makes you shudder (cue visions of 1980’s power suits and “working the room”), you can […]
How Social Media drives your marketing and business.