As a solo business owner running Crane Creative, I completely understand the struggle of managing social media while juggling a busy business and personal life. It’s a challenge we all face, but we can achieve a sustainable approach that maintains our sanity with the right strategies. In this blog post, I’ll share my personal tips and best practices for finding balance in social media management, allowing you to focus on what truly matters.

Set the Time to Do the Things

  1. Setting Clear Boundaries: When it comes to social media, boundaries are key. Here’s what I do:

First, I define designated social media time. I carve out specific time slots for managing my social media accounts, making sure it doesn’t take over my personal life or other business activities. It helps me stay focused and efficient.

I establish offline hours. I believe it’s crucial to disconnect from social media at times. By designating certain periods as “off-limits” for social media; otherwise, the Jnr Director would (and has) hidden my phone in a box under my bed where I couldn’t find it.

Remember, It’s a Priority. Not an Afterthought.

  1. Prioritising and Delegating: Time management is essential. Here’s how I make the most of my time:

I identify high-priority social media activities. By focusing on tasks that directly impact my business goals, like content creation, engaging with my audience, and monitoring analytics, I make sure I’m making the most meaningful contributions. Also, delegate tasks that you can let go of so you can focus… (cough, like you can outsource your digital marketing to… me 🙂 )


  1. Utilising Automation and Scheduling Tools: Let technology do the heavy lifting!:

I rely on social media management platforms like the FREE-to-use Meta Planner. This tool helps me schedule posts, monitor mentions, and analyze performance. It’s a game-changer for staying organised and saving time.

Content scheduling is my secret weapon. I plan and schedule content in advance, ensuring a consistent online presence without needing to be glued to my devices in real time. It’s a great way to maintain an active social media presence while reducing my daily time commitment. All apps now how their own schedulers, like LinkedIn and Twitter; use these to your advantage.

Get in There and Get it Done.

  1. Practising Content Batch Creation: Content creation can be time-consuming, but I’ve discovered a game-changing technique:

I set aside dedicated time for content creation. By allocating specific periods to brainstorm ideas, create graphics, write captivating captions, and gather resources, I can produce content in bulk. It’s an efficient way to maximise my productivity.

And Planning! You Need to Do That.

Planning content themes and variations is another trick up my sleeve. Developing a content calendar with themed weeks or monthly topics guides my batch creation process. This ensures a cohesive and engaging content strategy that resonates with my audience. – Which is what I help people do in my planning day workshops.

Find the Elusive Balance

Finding balance in social media management is an ongoing journey for all business owners. But, by setting clear boundaries, prioritising tasks, utilising automation tools, and planning, I’ve established a sustainable social media routine that supports both my business goals and personal well-being. Remember, you don’t have to do it alone. This is why I have my 1:1 coaching packages available to help you find your flow, sleep you accountable and ensure you make kick those goals you want for your business’s success.