What Your Time is Worth: The Number 1 ROI of Outsourcing
As a small business owner, you wear many hats. You are the CEO, accountant, customer service rep, and janitor all in one. While it certainly feels rewarding to do everything yourself, the reality is that outsourcing tasks to professionals can vastly improve your return on investment. In fact, the number 1 return on investment from outsourcing is time! Let’s chat about what your time is worth and how it affects your business’s bottom line.
Why Social Media Matters
Social media is a powerful tool for small businesses. It helps you build customer relationships, share news about your brand, and promote products or services. When done correctly, it can be an effective way to reach new customers and drive sales. However, managing social media accounts can be very time-consuming. From creating content to engaging with followers and responding to messages, the list of tasks can often seem daunting—especially if you don’t have someone dedicated solely to managing your social accounts. (Not ready to hand over the reins, check out my Bootcamp)
The Value of Your Time
When it comes to ROI from outsourcing social media management, the biggest benefit lies in freeing up your own valuable time. Think about it this way: if you use an hour every day managing social media accounts, that adds up to 7 hours per week or 28 hours per month! That’s 28 hours that could be spent working on other areas of your business that may generate more revenue or save more money in the long run. Plus, outsourcing allows experienced professionals with specialized expertise and knowledge to manage your social accounts for better results than if you were doing it yourself. And to manage it effectively, you know you need to spend more than an hour a day on it.
The Big Picture
Outsourcing isn’t just about saving time; it’s also about taking a step back from the day-to-day tasks and focusing on the bigger picture of growing your business. Taking things off your plate allows you more freedom to think strategically about how to move forward with marketing initiatives or how best to serve customer needs instead of spending all day trying to stay afloat on basic tasks like social media management. With an outside expert handling those responsibilities for you, you’ll have more energy and headspace available for high-level thinking that will set the direction for where you want your business to go next! I am even thinking about getting a keyless entry into my house, as that frees me from having to search for my keys ALLLL THE TIME! All these little changes add up.
At the end of the day, outsourcing could provide a huge return on investment simply by freeing up your time so that you can focus on other areas of growth within your business. It doesn’t matter if it’s website design or social media management. When outsourced correctly, these services can give you back priceless minutes for you to focus on those strategies that will take your business further down the road towards success!
So ask yourself: what is my time worth? And start looking into outsourcing today! Send me an email today to discuss your options with Crane Creative.