Connecting for Success.

Why I started the Social Academy for you. Embarking on a business venture can often feel like navigating uncharted waters, especially when transitioning from bustling corporate environments to the solitude of entrepreneurship. This was my reality when I started my journey. It’s lonely out there in the business world with all the hats we wear. […]

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To Black Friday or Not to Black Friday – Is it worth it?

As a business owner, the allure of Black Friday is hard to ignore. The promise of increased sales and customer engagement is tempting, but is it worth the logistical and ethical complexities? The Financial Upside There’s no denying that Black Friday can significantly boost sales. However, weighing the costs—additional staffing, marketing, and potentially lower profit […]

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SOS – Social Overload Syndrome: Taming the Social Media Beast

As a solo business owner running Crane Creative, I completely understand the struggle of managing social media while juggling a busy business and personal life. It’s a challenge we all face, but we can achieve a sustainable approach that maintains our sanity with the right strategies. In this blog post, I’ll share my personal tips […]

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Stop the Hustle – Take a Break and Find Joy in Your Business

How toxic is the hustle? The phrase “hustle culture” has become a hot topic in business circles. It refers to the idea that you must be willing to constantly work hard and put in long hours in order to succeed. But what if I told you that you don’t have to hustle your way to […]

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What Your Time is Worth: The Number 1 ROI of Outsourcing

What Your Time is Worth: The Number 1 ROI of Outsourcing As a small business owner, you wear many hats. You are the CEO, accountant, customer service rep, and janitor all in one. While it certainly feels rewarding to do everything yourself, the reality is that outsourcing tasks to professionals can vastly improve your return […]

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Size Matters

Don’t you hate it when you are scrolling through social media and the images are not sized to fit? This has a negative impact on these brands, however, is simple to fix. Let’s think about creating your social media collateral like baking a cake. When you bake a cake you need to be meticulous when […]

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The Exponential Power of Small Business Networking
Small Business Networking Helps Your Business Fly

Why ‘Community over Competition’ Helps Your Business Fly Networking is crucial to small business success. For Support, Referrals, New Customers and Suppliers, Collaborations, Guest Speaking Gigs and the myriad of other Opportunities it can create. But if the word ‘networking’ makes you shudder (cue visions of 1980’s power suits and “working the room”), you can […]

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