Sorry to break it to you, but not everyone is your ideal customer! If you’re a small business owner, trying and appealing to everyone can be tempting. After all, the more people that buy your product or service, the better, right? Wrong! The key to successful marketing is knowing who isn’t your target audience as […]
What Your Time is Worth: The Number 1 ROI of Outsourcing As a small business owner, you wear many hats. You are the CEO, accountant, customer service rep, and janitor all in one. While it certainly feels rewarding to do everything yourself, the reality is that outsourcing tasks to professionals can vastly improve your return […]